ISO-690 (author-date, English)

NAIR, Harikesh S., MISRA, Sanjog, HORNBUCKLE, William J., MISHRA, Ranjan und ACHARYA, Anand, 2017. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science. 1 September 2017. Vol. 36, no. 5, p. 699-725.

Elsevier - Harvard (with titles)

Nair, H.S., Misra, S., Hornbuckle, W.J., Mishra, R., Acharya, A., 2017. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science 36, 699-725.

American Psychological Association 7th edition

Nair, H. S., Misra, S., Hornbuckle, W. J., Mishra, R., & Acharya, A. (2017). Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science, 36(5), 699-725.

Springer - Basic (author-date)

Nair HS, Misra S, Hornbuckle WJ, Mishra R, Acharya A (2017) Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science 36:699-725

Juristische Zitierweise (Stüber) (Deutsch)

Nair, Harikesh S./ Misra, Sanjog/ Hornbuckle, William J./ Mishra, Ranjan/ Acharya, Anand, Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Marketing Science 2017, 699-725.

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