• Big Data and Marketing Analyti...

Treffer: Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Title:
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Authors:
Nair, Harikesh S., Misra, Sanjog, Hornbuckle, William J., Mishra, Ranjan, Acharya, Anand
Source:
Marketing Science, 2017 Sep 01. 36(5), 699-725.
Access URL:
https://www.jstor.org/stable/45158671
Database:
JSTOR Journals