YAHIA, Zakaria und ELBOLOK, Mostafa, 2025. A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty. Future Business Journal. 4 Oktober 2025. Vol. 11, no. 1, p. 1-28. DOI 10.1186/s43093-025-00664-x.
Elsevier - Harvard (with titles)Yahia, Z., El Bolok, M., 2025. A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty. Future Business Journal 11, 1-28. https://doi.org/10.1186/s43093-025-00664-x
American Psychological Association 7th editionYahia, Z., & El Bolok, M. (2025). A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty. Future Business Journal, 11(1), 1-28. https://doi.org/10.1186/s43093-025-00664-x
Springer - Basic (author-date)Yahia Z, El Bolok M (2025) A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty.. Future Business Journal 11:1-28. https://doi.org/10.1186/s43093-025-00664-x
Juristische Zitierweise (Stüber) (Deutsch)Yahia, Zakaria/ El Bolok, Mostafa, A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty., Future Business Journal 2025, 1-28.