Treffer: A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty.
Title:
A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty.
Authors:
Yahia, Zakaria1,2 (AUTHOR) zakaria.yahia@ejust.edu.eg, ElBolok, Mostafa3 (AUTHOR) melbolok@nu.edu.eg
Source:
Future Business Journal. 10/4/2025, Vol. 11 Issue 1, p1-28. 28p.
Database:
Business Source Ultimate
Weitere Informationen
Der Volltext kann Gästen nicht angezeigt werden. Login für vollen Zugriff.