BAKASHABA, Rennie und BINDEEBA, Dedrix Stephenson, 2025. Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings. Future Business Journal. 4 Oktober 2025. Vol. 11, no. 1, p. 1-18. DOI 10.1186/s43093-025-00663-y.
Elsevier - Harvard (with titles)Bakashaba, R., Bindeeba, D.S., 2025. Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings. Future Business Journal 11, 1-18. https://doi.org/10.1186/s43093-025-00663-y
American Psychological Association 7th editionBakashaba, R., & Bindeeba, D. S. (2025). Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings. Future Business Journal, 11(1), 1-18. https://doi.org/10.1186/s43093-025-00663-y
Springer - Basic (author-date)Bakashaba R, Bindeeba DS (2025) Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings.. Future Business Journal 11:1-18. https://doi.org/10.1186/s43093-025-00663-y
Juristische Zitierweise (Stüber) (Deutsch)Bakashaba, Rennie/ Bindeeba, Dedrix Stephenson, Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings., Future Business Journal 2025, 1-18.