Treffer: Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings.
Title:
Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings.
Authors:
Bakashaba, Rennie1 (AUTHOR) rbakashaba@must.ac.ug, Bindeeba, Dedrix Stephenson1 (AUTHOR) dedrixbindeeba@gmail.com
Source:
Future Business Journal. 10/4/2025, Vol. 11 Issue 1, p1-18. 18p.
Database:
Business Source Ultimate
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