Treffer: Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns.
Title:
Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns.
Authors:
Bhatt, Viral1 (AUTHOR), Pandey, Sudhir2 (AUTHOR), Patel, Ritesh3 (AUTHOR), Ghodake, Shamrao3 (AUTHOR), Jariwala, Harsha4 (AUTHOR), Thomas, Sujo2 (AUTHOR) sujo.thomas@ahduni.edu.in
Source:
Journal of Nonprofit & Public Sector Marketing. Jan-Mar2025, Vol. 37 Issue 1, p80-104. 25p.
Database:
Business Source Ultimate
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