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Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Cluley, Robert ; Cluley, Robert
Data Science for Marketing Analytics : A practical guide to forming a killer marketing strategy through data analysis with Python
Mirza Rahim Baig ; Gururajan Govindan ; Vishwesh Ravi Shrimali ; et al.
Business intelligence through data visualization: a case study using marketing campaign dataset.
Bansal, Aditi ; Gupta, Ankit
Telkomnika. Dec2025, Vol. 23 Issue 6, p1466-1475. 10p.
SOMONITOR: Combining Explainable AI & Large Language Models for Marketing Analytics
Farseev, Aleksandr ; Yang, Qi ; Ongpin, Marlo ; et al.
A Survey on the application of Data Science And Analytics in the field of Organised Sports
S, Sachin Kumar ; HV, Prithvi ; Nandini, C
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Nair, Harikesh S. ; Misra, Sanjog ; Hornbuckle, William J. ; et al.
Marketing Science, 2017 Sep 01. 36(5), 699-725.
Data Science for Marketing Analytics
Blanchard, Tommy ; Behera, Debasish ; Bhatnagar, Pranshu ; et al.
Improving the Capabilities of Large Language Model Based Marketing Analytics Copilots With Semantic Search And Fine-Tuning
Gao, Yilin ; Arava, Sai Kumar ; Li, Yancheng ; et al.
International Journal on Cybernetics & Informatics (IJCI), vol. 13, no. 2, pp. 15-31, Apr. 2024
Data Science in Accounting: Budget Analytics Using Monte Carlo Simulation
Hemantha S. B. Herath ; Tejaswini C. Herath
Advances in Accounting Education: Teaching and Curriculum Innovations. 2024.
Data as design material: innovating smart artefacts and connected products development with the Data-Driven Design Framework (D3F).
Quiñones-Gómez, Juan Carlos ; Chacón-Pérez, Jonathan ; Mor, Enric
Journal of Engineering Design. Oct2025, Vol. 36 Issue 10, p1752-1800. 49p.
Case Study: Lead Conversion of Digital Marketing Data Using Predictive Analytics
1st International conference on Data science, machine learning and applications, ICDSMLA
Karthik, Pedda Vukkalam Vedanth ; Rao, Pejawara Guru Prasad ; Narsimlu, Madduri
Lecture notes in electrical engineering. 601(1):510-519
Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python/ Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali.
Baig Mirza Rahim ; Govindan Gururajan ; Shrimali Vishwesh Ravi
EN05CEBSCO05C1863