HWANG, Yoon Hyup und BURTCH, Nicholas C., 2024. Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python. [First edition]. Birmingham, UK: Packt Publishing Ltd. ISBN 9781835889404.
Elsevier - Harvard (with titles)Hwang, Y.H., Burtch, N.C., 2024. Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python, [First edition]. ed, Expert insight. Packt Publishing Ltd., Birmingham, UK.
American Psychological Association 7th editionHwang, Y. H., & Burtch, N. C. (ca. 2024). Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python [Cd]. In Expert insight ([First edition]). Packt Publishing Ltd.
Springer - Basic (author-date)Hwang YH, Burtch NC (2024) Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python, [First edition]. Packt Publishing Ltd., Birmingham, UK
Juristische Zitierweise (Stüber) (Deutsch)Hwang, Yoon Hyup/ Burtch, Nicholas C., Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python, [First edition] , Birmingham, UK 2024.