ISO-690 (author-date, English)

KUMAR, V. und REINARTZ, Werner J., 2006. Customer relationship management : a databased approach. Hoboken, N.J.: Wiley. ISBN 0471271330.

Elsevier - Harvard (with titles)

Kumar, V., Reinartz, W.J., 2006. Customer relationship management : a databased approach. Wiley, Hoboken, N.J.

American Psychological Association 7th edition

Kumar, V., & Reinartz, W. J. (ca. 2006). Customer relationship management : a databased approach [Book]. Wiley.

Springer - Basic (author-date)

Kumar V, Reinartz WJ (2006) Customer relationship management : a databased approach. Wiley, Hoboken, N.J

Juristische Zitierweise (Stüber) (Deutsch)

Kumar, V./ Reinartz, Werner J., Customer relationship management : a databased approach, Hoboken, N.J. 2006.

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