MESSNER, Fredrick R., 1963. Industrial advertising : planning, creating, evaluating and merchandising it more effectively. New York [u.a.]: Mc Graw-Hill.
Elsevier - Harvard (with titles)Messner, F.R., 1963. Industrial advertising : planning, creating, evaluating and merchandising it more effectively, Mc Graw-Hill series in marketing and advertising. Mc Graw-Hill, New York [u.a.].
American Psychological Association 7th editionMessner, F. R. (ca. 1963). Industrial advertising : planning, creating, evaluating and merchandising it more effectively [Book]. In Mc Graw-Hill series in marketing and advertising. Mc Graw-Hill.
Springer - Basic (author-date)Messner FR (1963) Industrial advertising : planning, creating, evaluating and merchandising it more effectively. Mc Graw-Hill, New York [u.a.]
Juristische Zitierweise (Stüber) (Deutsch)Messner, Fredrick R., Industrial advertising : planning, creating, evaluating and merchandising it more effectively, New York [u.a.] 1963.