Harnessing Generative AI for Transforming Marketing Strategies: Enhancing Consumer Engagement through Precision and Personalization - Agnihotri, Anurag; Saravanakumar, R (2025 5th International Conference on Pervasive Computing and Social Networking (ICPCSN), Pervasive Computing and Social Networking (ICPCSN), 2025 5th International Conference on, 2025)