BAIG MIRZA RAHIM, GOVINDAN GURURAJAN und SHRIMALI VISHWESH RAVI, 2021. Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python/ Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali. ISBN 978-1-80056-388-9&1-80056-388-4.
Elsevier - Harvard (with titles)Baig Mirza Rahim, Govindan Gururajan, Shrimali Vishwesh Ravi, 2021. Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python/ Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali.
American Psychological Association 7th editionBaig Mirza Rahim, Govindan Gururajan, & Shrimali Vishwesh Ravi. (2021). Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python/ Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali.
Springer - Basic (author-date)Baig Mirza Rahim, Govindan Gururajan, Shrimali Vishwesh Ravi (2021) Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python/ Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali
Juristische Zitierweise (Stüber) (Deutsch)Baig Mirza Rahim/ Govindan Gururajan/ Shrimali Vishwesh Ravi, Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python/ Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali., 2021.