Treffer: Political communication preferences of Generation Z in West Java: insights from an explanatory sequential study.
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Generation Z represents a critical voting bloc in contemporary elections, comprising 20.74% (7.4 million voters) of West Java's 2024 voter list. Despite their numerical significance, little is known about how Indonesian Gen Z acquires and engages with political information in the digital era. This study investigates Gen Z's political information preferences during the 2024 general election, using an explanatory sequential design combining an online survey (n = 1,905) and focus group discussions (n = 12). Findings reveal that social media – particularly Instagram – dominates as their primary political news source, valued for its interactive and visual content. The results highlight a decade-long shift towards digital media consumption, emphasizing the urgency of leveraging social platforms for targeted political education to foster critical and informed electoral participation among young voters. [ABSTRACT FROM AUTHOR]
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