Treffer: Cloud-enabled e-commerce negotiation framework using bayesian-based adaptive probabilistic trust management model.
Title:
Cloud-enabled e-commerce negotiation framework using bayesian-based adaptive probabilistic trust management model.
Authors:
Rajavel R; Department of Computer Science and Engineering, Christ University, Bengaluru, 560074, India., Krishnasamy L; Department of Artificial Intelligence and Data Science, Nandha Engineering College, Erode, Tamil Nadu, India., Nagappan P; Department of Computer Science and Engineering, Galgotias University, Greater Noida, India., Moorthy U; Department of Information Technology, Manipal Institute of Technology Bengaluru, Manipal Academy of Higher Education, Manipal, India. m.usha@manipal.edu., Easwaramoorthy SV; Department of Data Science and Artificial Intelligence, Sunway University, No. 5, Jalan Universiti, Bandar Sunway, Selangor Darul Ehsan, Subang Jaya, 47500, Malaysia.
Source:
Scientific reports [Sci Rep] 2025 Mar 19; Vol. 15 (1), pp. 9457. Date of Electronic Publication: 2025 Mar 19.
Publication Type:
Journal Article
Language:
English
Journal Info:
Publisher: Nature Publishing Group Country of Publication: England NLM ID: 101563288 Publication Model: Electronic Cited Medium: Internet ISSN: 2045-2322 (Electronic) Linking ISSN: 20452322 NLM ISO Abbreviation: Sci Rep Subsets: PubMed not MEDLINE; MEDLINE
Imprint Name(s):
Original Publication: London : Nature Publishing Group, copyright 2011-
References:
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Klenk, A., Greinwald, A. B., Angst, H. & Carle, G. Iterative multi-party agreement negotiation for Establishing collaborations. SOCA 6, 321–335 (2012). (PMID: 10.1007/s11761-012-0119-x)
Bichler, M. & Kersten, G. Towards a structured design of electronic negotiations. Group Decis. Negot. 12, 311–335 (2003). (PMID: 10.1023/A:1024867820235)
Meerts, P. Boundaries in bargaining: A multidimensional view. Group Decis. Negot. 20, 155–164 (2011). (PMID: 10.1007/s10726-010-9198-2)
Bichler, M., Kersten, G. & Weinhardt, C. Electronic negotiations: foundations, systems and Experiments – Introduction to the special issue. Group Decis. Negot. 12, 85–88 (2003). (PMID: 10.1023/A:1023064720309)
Lomuscio, A. R., Wooldridge, M. & Jennings, N. R. A Classification Scheme for Negotiation in Electronic Commercepp. 19–33 (Agent Mediated Electronic Commerce, 2001).
Lomuscio, A. R., Wooldridge, M. & Jennings, N. R. A classification scheme for negotiation in electronic commerce. Group Decis. Negot. 12, 31–56 (2003). (PMID: 10.1023/A:1022232410606)
Reb, J. The influence of past negotiations on negotiation counterpart preferences. Group Decis. Negot. 19, 457–477 (2010). (PMID: 10.1007/s10726-008-9130-1)
Lee, C. F. & Chang, P. L. Evaluations of tactics for automated negotiations. Group Decis. Negot. 17, 515–539 (2008). (PMID: 10.1007/s10726-008-9109-y)
Druckman, D. & Olekalns, M. Emotions in negotiation. Group Decis. Negot. 17, 1–11 (2008). (PMID: 10.1007/s10726-007-9091-9)
Lewicki, R. J. & Stevenson, M. A. Trust development in negotiation: proposed actions and a research agenda. Bus. Prof. Ethics J. 16, 99–132 (1997). (PMID: 10.5840/bpej1997161/2/311)
Abbadi, I. M. & Martin, A. Trust in the Cloud. Information Security Technical Report, 16, 108–114. (2011).
Fowley, F., Pahl, C. & Zhang, L. A Comparison Framework and Review of Service Brokerage Solutions for Cloud Architectures. Lecture Notes in Computer Science, 8377, 137–149. (2013).
Venticinque, S., Aversa, R., Martino, B. D., Rak, M. & Petcu, D. A Cloud Agency for SLA Negotiation and Management. Lecture Notes in Computer Science, 6586, 587–594. (2011).
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Buyya, R., Ranjan, R. & N Calheiros, R. InterCloud: Utility-Oriented federation of cloud computing environments for scaling of application services. Lect. Notes Comput. Sci. 6081, 13–31 (2010). (PMID: 10.1007/978-3-642-13119-6_2)
Macias, M. Economically Enhanced Autonomic Resource Allocation for Datacenters on Cloud Computing Markets1–48 (PhD Proposal, 2010).
Groleat, T. & Pouyllau, H. Distributed inter-domain SLA negotiation using Reinforcement Learning. IFIP/IEEE International Symposium on Integrated Network Management, 33–40. (2011).
Li, M., Vo, Q. B., Kowalczyk, R., Ossowski, S. & Kersten, G. Automated negotiation in open and distributed environments. Expert Syst. Appl. 40, 6195–6212 (2013). (PMID: 10.1016/j.eswa.2013.05.033)
Sim, K. M. Agent-Based cloud computing. IEEE Trans. Serv. Comput. 5, 564–577 (2012). (PMID: 10.1109/TSC.2011.52)
Wu, L., Garg, S. K., Buyya, R., Chen, C. & Versteeg, S. Automated SLA Negotiation Framework for Cloud Computing. IEEE/ACM International Symposium on Cluster, Cloud, and Grid Computing, 235–244. (2013).
Veloso, B., Malheiro, B. & Burguillo, J. C. Media brokerage: Agent-Based SLA negotiation. Adv. Intell. Syst. Comput. 353, 575–584 (2015). (PMID: 10.1007/978-3-319-16486-1_56)
Fan, W. & Perros, H. A novel trust management framework for multi-cloud environments based on trust service providers. Knowl. Based Syst. 70, 392–406 (2014). (PMID: 10.1016/j.knosys.2014.07.018)
Gohad, A. & Rao, P. S. 1*N Trust Establishment within Dynamic Collaborative Clouds. IEEE International Conference on Cloud Computing in Emerging Markets, 1–6. (2012).
Varalakshmi, P., Selvi, S. T. & Pradeep, M. A Multi-Broker Trust Management Framework for Resource Selection in Gridpp. 1–6 (IEEE workshop COMSWARE, 2007).
Lin, K. J., Lu, H., Yu, T. & Tai, C. A Reputation and Trust Management Broker Framework for Web Applications. IEEE International Conference on e-Technology, e-Commerce and e-Service, 262–269. (2005).
Olekalns, M., Lau, F. & Smith, P. L. Resolving the empty core: trust as a determinant of outcomes in three-party negotiations. Group Decis. Negot. 16, 527–538 (2007). (PMID: 10.1007/s10726-007-9084-8)
Koehn, D. The nature of and conditions for online trust. J. Bus. Ethics. 43, 3–19 (2003). (PMID: 10.1023/A:1022950813386)
Williams, M. Whom we trust: group membership as an affective context for trust development. Acad. Manage. Rev. 26, 377–396 (2001). (PMID: 10.2307/259183)
Lewicki, R. J., Stevenson, M. A. & Bunker, B. B. The three components of interpersonal trust: instrument development and differences across relationships. Working Paper Ser. 4, 1–25 (1997).
Goodwin, S. A., Operario, D. & Fiske, S. T. Situational power and interpersonal dominance facilitate Bias and inequality. J. Soc. Issues. 54, 677–698 (1998). (PMID: 10.1111/j.1540-4560.1998.tb01243.x)
Fan, W., Yang, S. & Pei, J. A novel two-stage model for cloud service trustworthiness evaluation. Expert Syst. 31, 136–153 (2014). (PMID: 10.1111/exsy.12017)
Wu, X., Zhang, R., Zeng, B. & Zhou, S. A trust evaluation model for cloud computing, information technology and quantitative management. Procedia Comput. Sci. 17, 1170–1177 (2013). (PMID: 10.1016/j.procs.2013.05.149)
Noor, T. H. & Sheng, Q. Z. Trust as a service: A framework for trust management in cloud environments. Lect. Notes Comput. Sci. 6997, 314–321 (2011). (PMID: 10.1007/978-3-642-24434-6_27)
Noor, T. H. & Sheng, Q. Z. Credibility-Based Trust Management for Services in Cloud Environments. Lecture Notes in Computer Science, 7084, 328–343. (2011).
Noor, T. H., Sheng, Q. Z. & Bouguettaya, A. Trust management and discovery of cloud services. Trust management in cloud services. Springer Book. Chap. 3, 37–43 (2014).
Moyano, F., Gago, C. F. & Lopez, J. A Conceptual Framework for Trust Models. Lecture Notes in Computer Science, 7449, 93–104. (2012).
Moyano, F., Gago, C. F. & Lopez, J. A framework for enabling trust requirements in social cloud applications. Requirements Eng. 18, 321–341 (2013). (PMID: 10.1007/s00766-013-0171-x)
Manuel, P. A trust model of cloud computing based on quality of service. Ann. Oper. Res. 233, 281–292 (2015). (PMID: 10.1007/s10479-013-1380-x)
Lowry, P. B., Twyman, N. W., Pickard, M., Jenkins, J. L. & Bui, Q. N. Proposing the Affect-Trust infusion model (ATIM) to explain and predict the influence of high and low affect infusion on web vendor trust. Inf. Manag. 51, 579–594 (2014). (PMID: 10.1016/j.im.2014.03.005)
Bhattacharya, R. & Devinney, T. M. A formal model of trust based on outcomes. Acad. Manage. Rev. 23, 459–472 (1998). (PMID: 10.2307/259289)
McKnight, D. H., Choudhury, V. & Kacmar, C. Developing and validating trust measures for e-Commerce: an integrative typology. Inform. Syst. Res. 13, 334–359 (2002). (PMID: 10.1287/isre.13.3.334.81)
Sidhu, J. & Singh, S. Compliance based trustworthiness calculation mechanism in cloud environment. International Workshop on Intelligent Techniques in Distributed Systems, Procedia Computer Science, 37, 439–446. (2014).
Sidhu, J. & Singh, S. Peers feedback and compliance based trust computation for cloud computing. Commun. Comput. Inform. Sci. 467, 68–80 (2014). (PMID: 10.1007/978-3-662-44966-0_7)
Li, J., Li, B., Meng, L. & Sun, D. HiTrust: A Hybrid Tree based Trust Negotiation Service. IEEE International Conference on Advanced Information Networking and Applications Workshops, 854–859. (2010).
Li, J., Liu, X., Liu, L., Sun, D. & Li, B. HiTrust: Building cross-organizational trust relationship based on a hybrid negotiation tree. Telecommunication Syst. 52, 1353–1365 (2013).
Foorman, J. L. OrgTrust and contracts: are they mutually exclusive?? Bus. Prof. Ethics J. 16, 195–203 (1997). (PMID: 10.5840/bpej1997161/2/32)
Firdhous, M., Ghazali, O. & Hassan, S. A memoryless trust computing mechanism for cloud computing. Commun. Comput. Inform. Sci. 293, 174–185 (2012). (PMID: 10.1007/978-3-642-30507-8_16)
Yuan, W. et al. Hide Your Model: A Parameter Transmission-free Federated Recommender System. Proceedings of the IEEE 40th International Conference on Data Engineering, 611–624. (2024).
Yuan, W., Nguyen, Q. V. H., He, T., Chen, L. & Yin, H. Manipulating Federated Recommender Systems: Poisoning with Synthetic Users and Its Countermeasures. Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval, 1690–1699. (2023).
Liu, B. A survey on trust modeling from a bayesian perspective. Wireless Pers. Commun. 112, 1205–1227 (2020). (PMID: 10.1007/s11277-020-07097-5)
Yang, F., Jiang, J. & Han, G. A trust management method based on ensemble learning for Ocean-Oriented Cloud–Edge collaborative networks. IEEE Internet Things J. 12, 18–29 (2025).
Yu, E. et al. R-Manager: consortium Blockchain-Based vehicle reputation management for High-Quality reports in Traffic-Oriented crowdsourcing. IEEE Trans. Veh. Technol. 74, 984–999 (2025). (PMID: 10.1109/TVT.2024.3458080)
Guo, G. et al. TROVE: A Context-Awareness trust model for VANETs using reinforcement learning. IEEE Internet Things J. 7, 6647–6662 (2020). (PMID: 10.1109/JIOT.2020.2975084)
Liu, Z. et al. TCEMD: A trust Cascading-Based emergency message dissemination model in VANETs. IEEE Internet Things J. 7, 4028–4048 (2020). (PMID: 10.1109/JIOT.2019.2957520)
Liu, Z. et al. PPRU: A Privacy-Preserving reputation updating scheme for Cloud-Assisted vehicular networks. IEEE Trans. Veh. Technol. 74, 1877–1892 (2025). (PMID: 10.1109/TVT.2023.3340723)
Liu, Z. et al. PPTM: A Privacy-Preserving trust management scheme for emergency message dissemination in Space–Air–Ground-Integrated vehicular networks. IEEE Internet Things J. 9, 5943–5956 (2022). (PMID: 10.1109/JIOT.2021.3060751)
Guo, J. et al. TFL-DT: A trust evaluation scheme for federated learning in digital twin for mobile networks. IEEE J. Sel. Areas Commun. 41, 3548–3560 (2023). (PMID: 10.1109/JSAC.2023.3310094)
Liu, Z. et al. BTMPP: balancing trust management and privacy preservation for emergency message dissemination in vehicular networks. IEEE Internet Things J. 8, 5386–5407 (2021).
Liu, B., Xiao, F. & Deng, K. Resolving conflicts between negotiation success and sensitive information protection in automated trust negotiation. Front. Comput. Sci. China. 5, 135–147 (2011). (PMID: 10.1007/s11704-011-9307-7)
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Klenk, A., Greinwald, A. B., Angst, H. & Carle, G. Iterative multi-party agreement negotiation for Establishing collaborations. SOCA 6, 321–335 (2012). (PMID: 10.1007/s11761-012-0119-x)
Bichler, M. & Kersten, G. Towards a structured design of electronic negotiations. Group Decis. Negot. 12, 311–335 (2003). (PMID: 10.1023/A:1024867820235)
Meerts, P. Boundaries in bargaining: A multidimensional view. Group Decis. Negot. 20, 155–164 (2011). (PMID: 10.1007/s10726-010-9198-2)
Bichler, M., Kersten, G. & Weinhardt, C. Electronic negotiations: foundations, systems and Experiments – Introduction to the special issue. Group Decis. Negot. 12, 85–88 (2003). (PMID: 10.1023/A:1023064720309)
Lomuscio, A. R., Wooldridge, M. & Jennings, N. R. A Classification Scheme for Negotiation in Electronic Commercepp. 19–33 (Agent Mediated Electronic Commerce, 2001).
Lomuscio, A. R., Wooldridge, M. & Jennings, N. R. A classification scheme for negotiation in electronic commerce. Group Decis. Negot. 12, 31–56 (2003). (PMID: 10.1023/A:1022232410606)
Reb, J. The influence of past negotiations on negotiation counterpart preferences. Group Decis. Negot. 19, 457–477 (2010). (PMID: 10.1007/s10726-008-9130-1)
Lee, C. F. & Chang, P. L. Evaluations of tactics for automated negotiations. Group Decis. Negot. 17, 515–539 (2008). (PMID: 10.1007/s10726-008-9109-y)
Druckman, D. & Olekalns, M. Emotions in negotiation. Group Decis. Negot. 17, 1–11 (2008). (PMID: 10.1007/s10726-007-9091-9)
Lewicki, R. J. & Stevenson, M. A. Trust development in negotiation: proposed actions and a research agenda. Bus. Prof. Ethics J. 16, 99–132 (1997). (PMID: 10.5840/bpej1997161/2/311)
Abbadi, I. M. & Martin, A. Trust in the Cloud. Information Security Technical Report, 16, 108–114. (2011).
Fowley, F., Pahl, C. & Zhang, L. A Comparison Framework and Review of Service Brokerage Solutions for Cloud Architectures. Lecture Notes in Computer Science, 8377, 137–149. (2013).
Venticinque, S., Aversa, R., Martino, B. D., Rak, M. & Petcu, D. A Cloud Agency for SLA Negotiation and Management. Lecture Notes in Computer Science, 6586, 587–594. (2011).
Yang, X. et al. Cloud computing in e-Science: research challenges and opportunities. J. Supercomputing. 70, 408–464 (2014). (PMID: 10.1007/s11227-014-1251-5)
Sun, L., Dong, H., Hussain, F. K., Hussain, O. K. & Chang, E. Cloud service selection: State-of-the-art and future research directions. J. Netw. Comput. Appl. 45, 134–150 (2014). (PMID: 10.1016/j.jnca.2014.07.019)
Buyya, R., Ranjan, R. & N Calheiros, R. InterCloud: Utility-Oriented federation of cloud computing environments for scaling of application services. Lect. Notes Comput. Sci. 6081, 13–31 (2010). (PMID: 10.1007/978-3-642-13119-6_2)
Macias, M. Economically Enhanced Autonomic Resource Allocation for Datacenters on Cloud Computing Markets1–48 (PhD Proposal, 2010).
Groleat, T. & Pouyllau, H. Distributed inter-domain SLA negotiation using Reinforcement Learning. IFIP/IEEE International Symposium on Integrated Network Management, 33–40. (2011).
Li, M., Vo, Q. B., Kowalczyk, R., Ossowski, S. & Kersten, G. Automated negotiation in open and distributed environments. Expert Syst. Appl. 40, 6195–6212 (2013). (PMID: 10.1016/j.eswa.2013.05.033)
Sim, K. M. Agent-Based cloud computing. IEEE Trans. Serv. Comput. 5, 564–577 (2012). (PMID: 10.1109/TSC.2011.52)
Wu, L., Garg, S. K., Buyya, R., Chen, C. & Versteeg, S. Automated SLA Negotiation Framework for Cloud Computing. IEEE/ACM International Symposium on Cluster, Cloud, and Grid Computing, 235–244. (2013).
Veloso, B., Malheiro, B. & Burguillo, J. C. Media brokerage: Agent-Based SLA negotiation. Adv. Intell. Syst. Comput. 353, 575–584 (2015). (PMID: 10.1007/978-3-319-16486-1_56)
Fan, W. & Perros, H. A novel trust management framework for multi-cloud environments based on trust service providers. Knowl. Based Syst. 70, 392–406 (2014). (PMID: 10.1016/j.knosys.2014.07.018)
Gohad, A. & Rao, P. S. 1*N Trust Establishment within Dynamic Collaborative Clouds. IEEE International Conference on Cloud Computing in Emerging Markets, 1–6. (2012).
Varalakshmi, P., Selvi, S. T. & Pradeep, M. A Multi-Broker Trust Management Framework for Resource Selection in Gridpp. 1–6 (IEEE workshop COMSWARE, 2007).
Lin, K. J., Lu, H., Yu, T. & Tai, C. A Reputation and Trust Management Broker Framework for Web Applications. IEEE International Conference on e-Technology, e-Commerce and e-Service, 262–269. (2005).
Olekalns, M., Lau, F. & Smith, P. L. Resolving the empty core: trust as a determinant of outcomes in three-party negotiations. Group Decis. Negot. 16, 527–538 (2007). (PMID: 10.1007/s10726-007-9084-8)
Koehn, D. The nature of and conditions for online trust. J. Bus. Ethics. 43, 3–19 (2003). (PMID: 10.1023/A:1022950813386)
Williams, M. Whom we trust: group membership as an affective context for trust development. Acad. Manage. Rev. 26, 377–396 (2001). (PMID: 10.2307/259183)
Lewicki, R. J., Stevenson, M. A. & Bunker, B. B. The three components of interpersonal trust: instrument development and differences across relationships. Working Paper Ser. 4, 1–25 (1997).
Goodwin, S. A., Operario, D. & Fiske, S. T. Situational power and interpersonal dominance facilitate Bias and inequality. J. Soc. Issues. 54, 677–698 (1998). (PMID: 10.1111/j.1540-4560.1998.tb01243.x)
Fan, W., Yang, S. & Pei, J. A novel two-stage model for cloud service trustworthiness evaluation. Expert Syst. 31, 136–153 (2014). (PMID: 10.1111/exsy.12017)
Wu, X., Zhang, R., Zeng, B. & Zhou, S. A trust evaluation model for cloud computing, information technology and quantitative management. Procedia Comput. Sci. 17, 1170–1177 (2013). (PMID: 10.1016/j.procs.2013.05.149)
Noor, T. H. & Sheng, Q. Z. Trust as a service: A framework for trust management in cloud environments. Lect. Notes Comput. Sci. 6997, 314–321 (2011). (PMID: 10.1007/978-3-642-24434-6_27)
Noor, T. H. & Sheng, Q. Z. Credibility-Based Trust Management for Services in Cloud Environments. Lecture Notes in Computer Science, 7084, 328–343. (2011).
Noor, T. H., Sheng, Q. Z. & Bouguettaya, A. Trust management and discovery of cloud services. Trust management in cloud services. Springer Book. Chap. 3, 37–43 (2014).
Moyano, F., Gago, C. F. & Lopez, J. A Conceptual Framework for Trust Models. Lecture Notes in Computer Science, 7449, 93–104. (2012).
Moyano, F., Gago, C. F. & Lopez, J. A framework for enabling trust requirements in social cloud applications. Requirements Eng. 18, 321–341 (2013). (PMID: 10.1007/s00766-013-0171-x)
Manuel, P. A trust model of cloud computing based on quality of service. Ann. Oper. Res. 233, 281–292 (2015). (PMID: 10.1007/s10479-013-1380-x)
Lowry, P. B., Twyman, N. W., Pickard, M., Jenkins, J. L. & Bui, Q. N. Proposing the Affect-Trust infusion model (ATIM) to explain and predict the influence of high and low affect infusion on web vendor trust. Inf. Manag. 51, 579–594 (2014). (PMID: 10.1016/j.im.2014.03.005)
Bhattacharya, R. & Devinney, T. M. A formal model of trust based on outcomes. Acad. Manage. Rev. 23, 459–472 (1998). (PMID: 10.2307/259289)
McKnight, D. H., Choudhury, V. & Kacmar, C. Developing and validating trust measures for e-Commerce: an integrative typology. Inform. Syst. Res. 13, 334–359 (2002). (PMID: 10.1287/isre.13.3.334.81)
Sidhu, J. & Singh, S. Compliance based trustworthiness calculation mechanism in cloud environment. International Workshop on Intelligent Techniques in Distributed Systems, Procedia Computer Science, 37, 439–446. (2014).
Sidhu, J. & Singh, S. Peers feedback and compliance based trust computation for cloud computing. Commun. Comput. Inform. Sci. 467, 68–80 (2014). (PMID: 10.1007/978-3-662-44966-0_7)
Li, J., Li, B., Meng, L. & Sun, D. HiTrust: A Hybrid Tree based Trust Negotiation Service. IEEE International Conference on Advanced Information Networking and Applications Workshops, 854–859. (2010).
Li, J., Liu, X., Liu, L., Sun, D. & Li, B. HiTrust: Building cross-organizational trust relationship based on a hybrid negotiation tree. Telecommunication Syst. 52, 1353–1365 (2013).
Foorman, J. L. OrgTrust and contracts: are they mutually exclusive?? Bus. Prof. Ethics J. 16, 195–203 (1997). (PMID: 10.5840/bpej1997161/2/32)
Firdhous, M., Ghazali, O. & Hassan, S. A memoryless trust computing mechanism for cloud computing. Commun. Comput. Inform. Sci. 293, 174–185 (2012). (PMID: 10.1007/978-3-642-30507-8_16)
Yuan, W. et al. Hide Your Model: A Parameter Transmission-free Federated Recommender System. Proceedings of the IEEE 40th International Conference on Data Engineering, 611–624. (2024).
Yuan, W., Nguyen, Q. V. H., He, T., Chen, L. & Yin, H. Manipulating Federated Recommender Systems: Poisoning with Synthetic Users and Its Countermeasures. Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval, 1690–1699. (2023).
Liu, B. A survey on trust modeling from a bayesian perspective. Wireless Pers. Commun. 112, 1205–1227 (2020). (PMID: 10.1007/s11277-020-07097-5)
Yang, F., Jiang, J. & Han, G. A trust management method based on ensemble learning for Ocean-Oriented Cloud–Edge collaborative networks. IEEE Internet Things J. 12, 18–29 (2025).
Yu, E. et al. R-Manager: consortium Blockchain-Based vehicle reputation management for High-Quality reports in Traffic-Oriented crowdsourcing. IEEE Trans. Veh. Technol. 74, 984–999 (2025). (PMID: 10.1109/TVT.2024.3458080)
Guo, G. et al. TROVE: A Context-Awareness trust model for VANETs using reinforcement learning. IEEE Internet Things J. 7, 6647–6662 (2020). (PMID: 10.1109/JIOT.2020.2975084)
Liu, Z. et al. TCEMD: A trust Cascading-Based emergency message dissemination model in VANETs. IEEE Internet Things J. 7, 4028–4048 (2020). (PMID: 10.1109/JIOT.2019.2957520)
Liu, Z. et al. PPRU: A Privacy-Preserving reputation updating scheme for Cloud-Assisted vehicular networks. IEEE Trans. Veh. Technol. 74, 1877–1892 (2025). (PMID: 10.1109/TVT.2023.3340723)
Liu, Z. et al. PPTM: A Privacy-Preserving trust management scheme for emergency message dissemination in Space–Air–Ground-Integrated vehicular networks. IEEE Internet Things J. 9, 5943–5956 (2022). (PMID: 10.1109/JIOT.2021.3060751)
Guo, J. et al. TFL-DT: A trust evaluation scheme for federated learning in digital twin for mobile networks. IEEE J. Sel. Areas Commun. 41, 3548–3560 (2023). (PMID: 10.1109/JSAC.2023.3310094)
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Contributed Indexing:
Keywords: Adaptive probabilistic trust management model; Bayesian learning; Broker-based negotiation; Cloud computing; E-commerce negotiation framework; Multi-agent system
Entry Date(s):
Date Created: 20250320 Latest Revision: 20250322
Update Code:
20250324
PubMed Central ID:
PMC11923153
DOI:
10.1038/s41598-025-92643-z
PMID:
40108264
Database:
MEDLINE
Weitere Informationen
Enforcing a trust management model in the broker-based negotiation context is identified as a foremost challenge. Creating such trust model is not a pure technical issue, but the technology should enhance the cloud service negotiation framework for improving the utility value and success rate between the bargaining participants (consumer, broker, and service provider) during their negotiation progression. In the existing negotiation frameworks, trusts were established using reputation, self-assessment, identity, evidence, and policy-based evaluation techniques for maximizing the negotiators (cloud participants) utility value and success rate. To further maximization, a Bayesian-based adaptive probabilistic trust management model is enforced in the future broker-based trusted cloud service negotiation framework. This adaptive model dynamically ranks the service provider agents by estimating the success rate, cooperation rate and honesty rate factors to effectively measure the trustworthiness among the participants. The measured trustworthiness value will be used by the broker agents for prioritization of trusted provider agents over the non-trusted provider agents which minimizes the bargaining conflict between the participants and enhance future bargaining progression. In addition, the proposed adaptive probabilistic trust management model formulates the sequence of bilateral negotiation process among the participants as a Bayesian learning process. Finally, the performance of the projected cloud-enabled e-commerce negotiation framework with Bayesian-based adaptive probabilistic trust management model is compared with the existing frameworks by validating under different levels of negotiation rounds.
(© 2025. The Author(s).)
Declarations. Competing interests: The authors declare no competing interests.