BARARI, Mojtaba und EISEND, Martin, 2024. Computational Content Analysis in Advertising Research. Journal of Advertising. 1 Oktober 2024. Vol. 53, no. 5, p. 681-699. DOI 10.1080/00913367.2024.2407642.
Elsevier - Harvard (with titles)Barari, M., Eisend, M., 2024. Computational Content Analysis in Advertising Research. Journal of Advertising 53, 681-699. https://doi.org/10.1080/00913367.2024.2407642
American Psychological Association 7th editionBarari, M., & Eisend, M. (2024). Computational Content Analysis in Advertising Research. Journal of Advertising, 53(5), 681-699. https://doi.org/10.1080/00913367.2024.2407642
Springer - Basic (author-date)Barari M, Eisend M (2024) Computational Content Analysis in Advertising Research.. Journal of Advertising 53:681-699. https://doi.org/10.1080/00913367.2024.2407642
Juristische Zitierweise (Stüber) (Deutsch)Barari, Mojtaba/ Eisend, Martin, Computational Content Analysis in Advertising Research., Journal of Advertising 2024, 681-699.