Treffer: What Are the Unique Features of Digital Advertising? The Six Principles of Digital Advertising in the 21st Century.
Title:
What Are the Unique Features of Digital Advertising? The Six Principles of Digital Advertising in the 21st Century.
Authors:
Taylor, Charles R.1 (AUTHOR) charles.r.taylor@villanova.edu, Kim, Eunjin2 (AUTHOR)
Source:
Journal of Interactive Advertising. 2025, Vol. 25 Issue 4, p328-346. 19p.
Database:
Business Source Ultimate
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