Treffer: The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia.
Title:
The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia.
Authors:
Sudaryanto, Sudaryanto1 (AUTHOR) sudaryanto@unej.ac.id, Hanim, Anifatul2 (AUTHOR), Rosediana Dewi, Ivana3 (AUTHOR), Kartikasari, Asila Dwi4 (AUTHOR), Rusdiyanto, Rusdiyanto5 (AUTHOR)
Source:
Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-26. 26p.
Database:
Business Source Ultimate
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