Treffer: How emotional cues affect the financing performance in rewarded crowdfunding? - an insight into multimodal data analysis.
Title:
How emotional cues affect the financing performance in rewarded crowdfunding? - an insight into multimodal data analysis.
Authors:
Chen, Jun1 (AUTHOR) christina_cj@whu.edu.cn, Du, Mengmeng1 (AUTHOR) 1518714771@qq.com, Yang, Xin1 (AUTHOR) 987988929@qq.com
Source:
Electronic Commerce Research. Oct2025, Vol. 25 Issue 5, p3949-3979. 31p.
Database:
Business Source Ultimate
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