Treffer: The RFMRv Model for Customer Segmentation Based on the Referral Value.
Title:
The RFMRv Model for Customer Segmentation Based on the Referral Value.
Authors:
Mirfakhraei, Shokooh1 sh.mirfakhraei@gmail.com, Abdolvand, Neda2 n.abdolvand@alzahra.ac.ir, Harandi, Saeedeh Rajaei2 sa.rajaeeharandi@gmail.com
Source:
Interdisciplinary Journal of Management Studies. Apr2024, Vol. 17 Issue 2, p455-473. 19p.
Database:
Business Source Ultimate