Treffer: Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions.
Title:
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions.
Authors:
Schmitt, Bernd (AUTHOR) bhs1@gsb.columbia.edu
Source:
Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p2-6. 5p.
Database:
Business Source Ultimate
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