• The Art of Slowness: Slow Moti...

Treffer: The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.

Title:
The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.
Authors:
Stuppy, Anika (AUTHOR) astuppy@uvt.nl, Landwehr, Jan R. (AUTHOR), McGraw, A. Peter (AUTHOR)
Source:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p185-203. 19p.
Database:
Business Source Ultimate

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