Treffer: Display optimization under the multinomial logit choice model: Balancing revenue and customer satisfaction.
Title:
Display optimization under the multinomial logit choice model: Balancing revenue and customer satisfaction.
Authors:
Feldman, Jacob1 (AUTHOR) jbfeldman@wustl.edu, Jiang, Puping2 (AUTHOR)
Source:
Production & Operations Management. Nov2023, Vol. 32 Issue 11, p3374-3393. 20p.
Database:
Business Source Ultimate
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