Treffer: Perceived Risk in Cancun Tourism. A Destination Marketing Perspective.
Title:
Perceived Risk in Cancun Tourism. A Destination Marketing Perspective.
Alternate Title:
Riesgo Percibido en el Turismo de Cancún. Una Perspectiva del Marketing de Destinos.
Authors:
Matos-Cámara, Rafael Fabricio1 fmatos@upqroo.edu.mx, Matos-Cámara, Mauricio Rafael2 mauricio.matos@delfines.unacar.mx, Jiménez, Alfredo3 alfredo.jimenez@kedgebs.com
Source:
UCJC Business & Society Review. 2023 Second Quarter, Vol. 20 Issue 77, p160-209. 50p.
Database:
Business Source Ultimate