Treffer: Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house.
Title:
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house.
Authors:
Ouazzani, Yacine1 (AUTHOR) y.ouazzani@tbs-education.fr, Calderón-García, Haydeé2 (AUTHOR), Tubillejas-Andrés, Berta2 (AUTHOR)
Source:
Journal of Marketing Management. May2023, Vol. 39 Issue 5/6, p414-442. 29p. 2 Diagrams, 7 Charts.
Database:
Business Source Ultimate
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