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A Tutorial on Teaching Data Analytics with Generative AI.
Bray, Robert L.
INFORMS Journal on Applied Analytics. Jul/Aug2025, Vol. 55 Issue 4, p319-343. 25p.
Machine Learning and Generative AI for Marketing : Take your data-driven marketing strategies to the next level using Python
Yoon Hyup Hwang ; Nicholas C. Burtch ; Yoon Hyup Hwang ; et al.
Harness the Power of Interactive Large Language Model in Teaching Using a Capstone Project in the Database Management Course.
Yongcheng Zhan ; Chen, Leida
Journal of Information Systems Education. Summer2025, Vol. 36 Issue 3, p224-236. 13p.
The Future of Marketing and Marketing Education.
Grewal, Dhruv ; Guha, Abhijit ; Beccacece Satornino, Cinthia ; et al.
Journal of Marketing Education. Apr2025, Vol. 47 Issue 1, p61-77. 17p.
Evolutionary Trends in Decision Sciences Education Research from Simulation and Games to Big Data Analytics and Generative Artificial Intelligence.
Akpan, Ikpe Justice ; Razavi, Rouzbeh ; Akpan, Asuama A.
Big Data (2167-6461); Oct2025, Vol. 13 Issue 5, p416-437, 22p
From the Classroom to Journal Publication: A Guide to Publishing Accounting Instructional Pedagogical Resources.
Taylor, Samantha ; Cross, Bryce ; Nissen, Anika ; et al.
Issues in Accounting Education. Aug2025, Vol. 40 Issue 3, p49-79. 31p.
Automated Usage Pattern Analyzer: A Technical Review of Predictive Insights and Anomaly Detection Powered by AI.
Kumar, Ashish
Journal of Computer Science & Technology Studies; 2025, Vol. 7 Issue 10, p42-55, 14p
New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research.
Blanchard, Simon J. ; Duani, Nofar ; Garvey, Aaron M. ; et al.
Journal of Marketing. Nov2025, Vol. 89 Issue 6, p119-139. 21p.
Generative AI-Driven resilience in supply chain management: UNISONE framework for disruption modelling and capacity optimisation.
Lin, Kuo-Yi ; Wu, Shih-Yu ; Matsuno, Kotomichi
International Journal of Production Research. Oct2025, p1-26. 26p. 3 Illustrations.
Generative Artificial Intelligence (GenAI)-Based Recommender Addressing Contribution Pollution and Information Cacophony on Digital Platforms.
Malgonde, Onkar S.
Journal of Management Information Systems. 2025, Vol. 42 Issue 2, p457-490. 34p.
The promise and challenges of generative AI in education.
Giannakos, Michail ; Azevedo, Roger ; Brusilovsky, Peter ; et al.
Behaviour & Information Technology. Jul2025, Vol. 44 Issue 11, p2518-2544. 27p.
Towards Message Brokers for Generative AI: Survey, Challenges, and Opportunities.
Saleh, Alaa ; Morabito, Roberto ; Dustdar, Schahram ; et al.
ACM Computing Surveys. Jan2026, Vol. 58 Issue 1, p1-37. 37p.
Generative AI-Augmented Thematic Analysis.
Jayawardene, Vimukthi ; Ewing, Michael T.
International Journal of Market Research. Dec2025, p1.
Examining the role of artificial intelligence in asset servicing — today and tomorrow.
Song, Allan ; Ho, John
Journal of Securities Operations & Custody. Winter2025, Vol. 18 Issue 1, p21-35. 15p.
How generative AI is reshaping entrepreneurial marketing.
Mirzayi, Sahar ; Nobari, Niloofar
Journal of Marketing Theory & Practice. Oct2025, p1-19. 19p. 2 Illustrations.
How Organizations Choose Open-Source Generative AI Under Normative Uncertainty: The Moderating Role of Exploitative and Exploratory Behaviors.
Hong, Suengjae ; Ryee, Hakshun ; Jin, Xiaoyan ; et al.
Journal of Theoretical & Applied Electronic Commerce Research. Sep2025, Vol. 20 Issue 3, p250. 25p.
Inventing with Machines: Generative AI and the Evolving Landscape of IS Research.
Gopal, Ram D. ; Li, Jingjing ; Riemer, Kai ; et al.
Information Systems Research. Dec2025, Vol. 36 Issue 4, p1949-1967. 19p.
GenAI For Data Analytics: Your Guide to Transforming Insights.
Timonera, Kathryn
eWeek. 8/5/2024, pN.PAG-N.PAG. 1p.
Using Generative AI to Facilitate Data Analysis and Visualization: A Case Study of Olympic Athletes.
DeJeu, Emily Barrow
Journal of Business & Technical Communication. Jul2024, Vol. 38 Issue 3, p225-241. 17p.
AI-Evolved Marketing Research Methods: Industry and Academic Considerations via a Technology Reflexivity Framework.
Richards, Melanie B. ; Paulus, Trena M.
Marketing Education Review. Fall2025, Vol. 35 Issue 3, p252-267. 16p.
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